A UX/UI designer who starts with real people.

Design that looks right — and actually works.

I came to UX the long way round — through graphic design, retail, and social entrepreneurship. That path taught me two things that sit at the centre of how I work: design has to look right, and it has to work for the person using it.

I'm happiest when I'm closest to the user. I'll run interviews, sit in on usability tests, or head out and do guerrilla research in the wild — whatever it takes to design from real evidence instead of guesswork. Lately I've folded AI into my workflow (I trained in Claude Code), so I can research, prototype, and iterate faster without losing the human thread.

Right now I'm working on the side while looking for a UX/UI role in London. Outside design, I run — 15 years and counting, usually for charity — and cook stubbornly experimental vegan food, currently on a mission to make my own tofu.